For UK private
practice
Websites for Private Consultants and Clinics That Turn Patient Searches Into Booked Consultations
AETHUS plans, writes, designs and builds fast, accessible websites for UK healthcare specialists — from a consultant's first private-practice launch to a growing multi-clinic platform.
Proof
Healthcare practices we have built for
Named clients, with the measurement behind each figure stated in full.
Private Ophthalmology
Miss Tina Khanam
K Vision Centre
16
Treatments detailed
Source: Live site, captured August 2026
Private Ophthalmology
Miss Nardine Menassa
Menassa Vision
91
Pages live
Source: Site specification, August 2026
Private Ophthalmology
Mr Jesse Panthagani
Jesse Panthagani
141
Pages live
Source: Live site, captured August 2026
Where you are
Three situations we are built for
Recognise your own, and you already know the shape and the cost of the work.
Launching private practice
You are moving into private work and need a credible presence that a referring GP and a self-paying patient both take seriously.
Authority, the essential service pages, a clear enquiry path and local search foundations.
- Investment
- From £5,000
- Typical
- 4–6 weeks
Replacing a site that under-performs
You have a website. It looks acceptable and it does not produce enquiries, and nobody can tell you why.
A rebuilt patient journey, deeper content, booking integration and measurement from launch.
- Investment
- £8,000–£12,000
- Typical
- 6–10 weeks
Growing a clinic
Several practitioners, more than one location, and systems that need to talk to each other.
Scalable service and location architecture, CRM or PMS integration, and governance.
- Investment
- From £15,000
- Typical
- Scoped
Source: Figures are indicative and exclude VAT. Full commercial terms — staged payments, content responsibilities, ownership and ongoing care — are set out on the investment page.
Process
Senior-led, from first call to launch
You deal with the people doing the work. There is no account layer between you and the build.
Discovery
We learn your business, your patients or customers, and your growth goals. No assumptions — just the right questions to build the right strategy.
Design
Bespoke design that reflects your professional authority. Every layout decision is backed by conversion data — built to turn visitors into patients and leads.
Development
Built on Next.js for sub-second loading, with privacy-by-design data handling and Core Web Vitals held green from day one.
Launch & Support
A meticulous launch process followed by our ongoing care partnership. Your site stays fast, secure, and continuously optimised.
Duties
What we actually do about compliance
No certification badges. These are the specific things we implement, and you are welcome to check them.
- Privacy-by-design enquiry forms, with data minimisation and a documented retention period.
- Processor and sub-processor mapping, so you know where patient data goes.
- Consent configuration that matches current ICO guidance on cookies and similar technologies.
- WCAG 2.2 AA interaction design, tested with a keyboard and a screen reader.
- CQC rating display implemented where the duty applies to you.
- Clinical and cosmetic copy written to be factual and checkable, in line with GMC and CAP guidance.
Source: This describes our implementation practice. It is not legal advice, and your practice should take its own on its regulatory obligations.
Before you commit
Questions we are asked most
- Should I get branding done before or after my website?
- Before, ideally. Your brand identity — logo, colours, typography, tone of voice — provides the foundation that your website is built on. Without it, designers are making aesthetic decisions in a vacuum. That said, we often run branding and web design as a single project, which is more efficient and ensures perfect alignment. If you already have brand assets you are happy with, we can work with those directly.
- What happens if my website goes down outside office hours?
- Our care plans include 24/7 uptime monitoring with instant alerts. If your site goes down, we are notified immediately and begin investigating — even at weekends and bank holidays. Essential plan clients receive a response within 4 hours. Premium clients receive a response within 1 hour. We also run weekly security scans and proactive maintenance to prevent most issues before they happen.
- What is conversion rate optimisation and do I need it?
- Conversion rate optimisation is the practice of increasing the percentage of website visitors who take a desired action — booking a consultation, filling in a contact form, or making a purchase. If your website gets traffic but not enough enquiries, CRO identifies why visitors leave without converting and systematically fixes those barriers. Most businesses see a 20 to 50 percent improvement in conversion rates within the first three months of optimisation work.
- Do you offer ongoing SEO retainers or is it a one-off project?
- We offer both. A one-off SEO audit and implementation package covers the foundations — technical fixes, on-page optimisation, schema markup, and local SEO setup. For businesses that want sustained growth, our monthly SEO retainers include content strategy, link building, performance monitoring, and continuous optimisation. Most clients see the best returns from ongoing work because SEO compounds over time.
- How long does SEO take to show results?
- SEO is a long-term investment, not a quick fix. Most clients see measurable improvements in organic traffic within 3 to 6 months, with significant gains by 6 to 12 months. The timeline depends on your starting position, competition level, and the scope of work. We provide monthly reports so you can track progress from day one. Quick wins like fixing technical issues and optimising Google Business Profile often show results within weeks.
- Do you work with businesses outside of Bedford?
- Yes, we work with SMEs across the UK. While we're based in Bedford, most of our client communication happens via video calls and our project portal. We've successfully delivered projects for businesses from London to Edinburgh.
Next step
Book a short review of your practice website
A practical read of where patient enquiries are being lost, and whether we are a fit. No obligation, and you keep the written summary either way.
Run the Private Practice Website Scorecard instead. It scores patient clarity, clinical trust, conversion path, accessibility and search visibility, and shows the result on screen. Start the scorecard.
Not a clinic? See our business websites.
