Websites for Private Consultants and Clinics That Turn Patient Searches Into Booked Consultations
AETHUS plans, writes, designs and builds fast, accessible websites for UK healthcare specialists — from a consultant's first private-practice launch to a growing multi-clinic platform.
Client results
Google search, after we rebuilt their sites
Vision-correction clinic, London & Surrey
Old site → new site
Cataract & lens clinic, North West
New practice
Consultant eye surgeon, East Midlands
First-year climb
Trends from Google Search Console. Figures kept private.
Results
What happens to a practice's Google presence after we rebuild it
Three private eye-care practices, tracked month by month in Google. The lines show direction and shape. The figures stay private.
- People arriving from Google
- Appearances in Google results
- Old website
Vision-correction clinic, London & Surrey
Old site flatlined. The new one climbed.
Before and after the rebuild. The line turns where the new website went live.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Cataract & lens clinic, North West
From no search presence to a practice patients find.
A new practice, launched with its website. Patients now book and pay for consultations online.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
Consultant eye surgeon, East Midlands
Climbed month after month through its first year.
Through its first year online. Patients book online and use the site's tools before they call.
Use the left and right arrow keys to step through the months. Monthly counts are not shown.
“Since Aethus rebuilt my site around patient questions, more of my enquiries come from Google searches and from ChatGPT conversations, and I’m seeing more self-referring patients. The articles do the explaining before the consultation, so the patients who reach me are ready to talk about treatment.”
Source: Google Search Console, monthly, between Sept 2025 and Sept 2026. Shown as trends, not figures, to protect our clients’ privacy.
Proof
Healthcare practices we have built for
Named clients, with the measurement behind each figure stated in full.
Private Ophthalmology
Ms Li Jiang
Li Jiang
85
Pages live
Source: lijiang.co.uk site specification, October 2026
Private Ophthalmology
Miss Tina Khanam
K Vision Centre
16
Treatments detailed
Source: Live site, captured August 2026
Private Ophthalmology
Miss Nardine Menassa
Menassa Vision
91
Pages live
Source: Site specification, August 2026
Where you are
Three situations we are built for
Recognise your own, and you already know the shape and the cost of the work.
Launching private practice
You are moving into private work and need a credible presence that a referring GP and a self-paying patient both take seriously.
Authority, the essential service pages, a clear enquiry path and local search foundations.
- Investment
- From £5,000
- Typical
- 4–6 weeks
Replacing a site that under-performs
You have a website. It looks acceptable and it does not produce enquiries, and nobody can tell you why.
A rebuilt patient journey, deeper content, booking integration and measurement from launch.
- Investment
- £8,000–£12,000
- Typical
- 6–10 weeks
Growing a clinic
Several practitioners, more than one location, and systems that need to talk to each other.
Scalable service and location architecture, CRM or PMS integration, and governance.
- Investment
- From £15,000
- Typical
- Scoped
Source: Figures are indicative and exclude VAT. Full commercial terms — staged payments, content responsibilities, ownership and hosting — are set out on the investment page.
Process
Senior-led, from first call to launch
You deal with the people doing the work. There is no account layer between you and the build.
Discovery
We learn your business, your patients or customers, and your growth goals. No assumptions — just the right questions to build the right strategy.
Design
Bespoke design that reflects your professional authority. Every layout decision is backed by conversion data — built to turn visitors into patients and leads.
Development
Built on Next.js for sub-second loading, with privacy-by-design data handling and Core Web Vitals held green from day one.
Launch & Support
A meticulous launch process followed by managed hosting. Your site stays fast, secure, and backed up.
Duties
What we actually do about compliance
No certification badges. These are the specific things we implement, and you are welcome to check them.
- Privacy-by-design enquiry forms, with data minimisation and a documented retention period.
- Processor and sub-processor mapping, so you know where patient data goes.
- Consent configuration that matches current ICO guidance on cookies and similar technologies.
- WCAG 2.2 AA interaction design, tested with a keyboard and a screen reader.
- CQC rating display implemented where the duty applies to you.
- Clinical and cosmetic copy written to be factual and checkable, in line with GMC and CAP guidance.
Source: This describes our implementation practice. It is not legal advice, and your practice should take its own on its regulatory obligations.
These duties are the foundation of our healthcare website design service.
Before you commit
Questions we are asked most
- Should I get branding done before or after my website?
- Before, ideally. Your brand identity — logo, colours, typography, tone of voice — provides the foundation that your website is built on. Without it, designers are making aesthetic decisions in a vacuum. That said, we often run branding and web design as a single project, which is more efficient and ensures perfect alignment. If you already have brand assets you are happy with, we can work with those directly.
- What happens if my website goes down?
- Every site we build runs on our hosting plan (£40 + VAT per month), with guaranteed 99.9% uptime on UK servers, and includes daily backups with restore and security monitoring and updates. If something goes wrong, we can restore your site from a recent backup.
- What is conversion rate optimisation and do I need it?
- Conversion rate optimisation is the practice of increasing the percentage of website visitors who take a desired action — booking a consultation, filling in a contact form, or making a purchase. If your website gets traffic but not enough enquiries, CRO identifies why visitors leave without converting and systematically fixes those barriers. The size of the improvement depends on your traffic, your offer and your starting point, so we agree a baseline first and measure the change.
- How long does SEO take to show results?
- SEO is a long-term investment, not a quick fix. Measurable improvements in organic traffic typically take 3 to 6 months, with larger gains over 6 to 12 months. The timeline depends on your starting position, competition level, and the scope of work. We provide monthly reports so you can track progress from day one. Quick wins like fixing technical issues and optimising Google Business Profile often show results within weeks.
- Do you offer ongoing SEO retainers or is it a one-off project?
- We offer both. A one-off SEO audit and implementation package covers the foundations — technical fixes, on-page optimisation, schema markup, and local SEO setup. For businesses that want sustained growth, our monthly SEO retainers include content strategy, link building, performance monitoring, and continuous optimisation. Ongoing work generally delivers the best returns because SEO compounds over time.
- Do you work with businesses outside of Bedford?
- Yes, we work with SMEs across the UK. While we're based in Bedford, most of our client communication happens via video calls. We've delivered projects for businesses from London to Edinburgh.
Next step
Book a short review of your practice website
A practical read of where patient enquiries are being lost, and whether we are a fit. No obligation, and you keep the written summary either way.
Run the Private Practice Website Scorecard instead. It scores patient clarity, clinical trust, conversion path, accessibility and search visibility, and shows the result on screen. Start the scorecard.
Not a clinic? See our business websites.
